Analysis on the Characteristics of Digital Media Art Design and Its Influence on Traditional Art Design

Abstract

This paper starts with the analysis of the characteristics of contemporary digital media art design, and then makes a thorough analysis of the advantages of digital media such as high efficiency and comprehensiveness, including a detailed discussion of contemporary network communication technology, computer application technology and digital analog technology. Furthermore, the influence of this kind of digital media art design on Chinese traditional art design is elaborated in detail. On this basis, it is clearly stated that under the influence of digital media art, the creative thinking ability, creative content and methods of Chinese traditional art design have been improved.