The Effect Of Price And Service Quality On Consumer Satisfaction at CV. BSP Media Prima

Abstract

This study aims to determine the effect of price and service quality on customer satisfaction at CV.BSP Media Prima. This study is a quantitative study, using multiple regression analysis methods with analysis tools using SPSS. The population in this study were customers who purchased at CV. BSP Media Prima in Medan City whose number is unknown. The technique used to determine the sample in this study is a non-probability sampling technique with an incidental sampling technique, the unknown population is using the Cochran formula so that the sample used is 68 people. The data collection technique in this study is by distributing questionnaires. The results of the study showed that price did not have a partial effect on customer satisfaction, while service quality had a partial effect on customer satisfaction. Price and service quality have a simultaneous effect on customer satisfaction at CV.BSP Media Prima