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Reflections on a life in database marketing

Journal of Database Marketing and Customer Strategy Management
DOI: 10.1057/dbm.2012.27
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Abstract

This article reflects on the author's career in database marketing and customer relationship management, explaining what took him into this line of work over 30 years ago and identifying the main changes in client requirements that he has observed. © 2012 Macmillan Publishers Ltd.

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Stone, M. (2012, December). Reflections on a life in database marketing. Journal of Database Marketing and Customer Strategy Management. https://doi.org/10.1057/dbm.2012.27

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