Semantic web in the expansion of E commerce

Abstract

This study focuses on the enhancing the potential of the e-commerce websites with various Semantic web technologies. The involvement of semantic enrichment gives more meaning to the data and makes content more easily discoverable by both search engines and users. Daily thousands of people try searching for a product they are willing to buy and due to the system inefficiency, customers waste a lot of their precious time and resources and also there are a lot of problems with the current e-commerce systems. So, semantic web has certain technologies/languages specifically established for data, i.e. RDF (Resource description framework), OWL (Web ontology language) and XML, etc. which can help overcome the problems and accelerate the business to a higher level where e-commerce websites will be playing an important role.