DEVELOPMENT STRATEGY OF THE ORGANIC COFFEE AGROTOURISM IN BONDOWOSO, EAST JAVA

Abstract

Bondowoso is one of the regions in Indonesia that has the potential for tourist attraction with approximately 28 existing tourist attractions. The development of the tourism sector in Bondowoso has now also been directed at the basis of agro-tourism by the local government, such as the existence of tourist destinations in the form of coffee picking, tourism in the plantation area, tourist forest, and others. Lereng tancak kembar is one of the agro-tourism destinations in Bondowoso which has many visitors. The increase in the number of visitors to the Lereng tancak kembar agro-tourism area has provided an increase in income for people who run agriculture-based businesses (agro-industry) in the region. However, the management of agro-tourism on the Lereng tancak kembar is still not running optimally, so this condition also affects the agro-industry sector around the area. The purpose of this study is to analyze the conditions in the field in order to design a strategy in order to develop the Lereng tancak kembar Tourism, Bondowoso. The analysis technique used is the SWOT (Strength-Weakness-Opportunity-Threats) analysis with 12 internal strategy factors and 8 external strategic factors. The results of the study produced 10 alternative strategies that could be recommendations for development of the agrotourism sector of the Lereng tancak kembar Bondowoso Regency.