PENGARUH PROMOSI DAN PRODUK PEMBIAYAAN DANA MOBIL TERHADAP VOLUME PENJUALAN PT MNC FINANCE

Abstract

Marketing management plays an active role in increasing sales volumes through the variables that influence it, including products and promotions. The purpose of this research is to find out the impact of the products and promotions of Dana Mobil on sales volume as well as whether the products and promotions of Dana Mobil simultaneously influence the sales volume of the MNC Finance. This research is descriptive quantitative research. Research is done by looking for primary data through a questionnaire. The data collected was then processed with statistical analysis using validity tests, realism tests, normality tests, heterocadastism tests, multicolinerity tests, auto-correlation tests, double linear regression analyses, hypothetical tests, and double coefficients. The results of the research showed that product variables had no influence and did not significantly increase sales volumes. As well as promotional variables, they have a positive and significant impact on increased sales volumes. Additionally, product and promotion variables have a simultaneous and significant influence on sales volumes.