Virtual Restaurants: Customer Experience Keeps Their Businesses Alive

Abstract

Due to COVID-19 restrictions, many restaurants were forced to discontinue in-person service, either by locking down or finding alternative methods of operation. Despite the fact that, in the United States of America, digital restaurants have already been established for many years, in Greece, this phenomenon became popular during the pandemic. These delivery-only companies operate exclusively online, allowing customers to place orders from restaurants without a physical location. This has revolutionized the process of ordering food, as customers can browse digital menus, view images, and utilize other options provided by digital food technology. As a result, customers have had new experiences with food thanks to digital eateries during the pandemic. This research study is quantitative and utilized a questionnaire distributed to 1097 participating consumers over the internet. The sample was selected using straightforward random sampling, where each member of the population had an equal and unique chance of participating in the survey. The data were collected over a period of 2 months.