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Moderating Effect of Strategic Planning Intensity on Strategic Planning and Financial Performance of National Sport Federations in Kenya

  • Ouche O
  • Oima D
  • Oginda M
International Journal of Academic Research in Business and Social Sciences (2016) 6(4)
DOI: 10.6007/ijarbss/v6-i4/2104
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Abstract

… in Jordan and the opinions about the marketing methods in sports activities. The study found out that poor marketing strategy deprived sports activity the much-needed finances. …

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APA

Ouche, O. M., Oima, D. O., & Oginda, M. (2016). Moderating Effect of Strategic Planning Intensity on Strategic Planning and Financial Performance of National Sport Federations in Kenya. International Journal of Academic Research in Business and Social Sciences, 6(4). https://doi.org/10.6007/ijarbss/v6-i4/2104

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