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Journal ArticleOPEN ACCESS

Factors Affecting the Adoption of PromptPay among Online Micro-retailers in Thailand

  • Thavorn J
  • Terasirisin N
  • Klongthong W
Asia Pacific Management and Business Application (2020) 008(03) 223-238
DOI: 10.21776/ub.apmba.2020.008.03.6
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Abstract

… Thailand's Electronic Transactions Development Agency (ETDA, 2019) reported that the country's E-commerce … Nations (ASEAN) region in 2018, and the value of Thai eCommerce grew from … and Instagram who were aware of PromptPay as an available e- payment gateway …

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APA

Thavorn, J., Terasirisin, N., & Klongthong, W. (2020). Factors Affecting the Adoption of PromptPay among Online Micro-retailers in Thailand. Asia Pacific Management and Business Application, 008(03), 223–238. https://doi.org/10.21776/ub.apmba.2020.008.03.6

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