Current trend of bank selection criteria of retail customers in Bangladesh: An investigation

Abstract

Bangladesh is one of the low income countries in South Asia struggling to become a middle income country. The literacy rate, usages of technologies and economic activities throughout the country have been rising rapidly. To facilitate balanced economic development across the country, new banks and branches have been established and the numbers of bank customers and volume of banking activities have been increased as well. Both comparatively new and old banks are competing severely to retain and capture its market share. Our recent study reveals that ‘Internet base services’, ‘Effective services, interest rate and charges’, ‘Confidentiality’, ‘Effective loan policy’, ‘Operational goodwill and more branches’ and ‘Safety and favorable location’ can generate a competitive advantage for a particular bank to retain and increase its market share.