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Employees as Internal Stakeholders in the Concept of Sustainable Marketing – A Comparative Analysis of European and Asian Market

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International Journal of Contemporary Management (2018) 14(4) 303-324
DOI: 10.4467/24498939ijcm.18.048.10034
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Abstract

… The idea of sustainability refers to all spheres of the company' activity, including marketing strategy … E-mail: edyta@rudawska.pl *** Department of Marketing Management, University of Kelaniya, Colombo, Western Province 11600, Sri Lanka …

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APA

Rudawska, E., Weerasiri, S., & Wiścicka-Fernando, M. (2018). Employees as Internal Stakeholders in the Concept of Sustainable Marketing – A Comparative Analysis of European and Asian Market. International Journal of Contemporary Management, 14(4), 303–324. https://doi.org/10.4467/24498939ijcm.18.048.10034

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