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Recommendation Quality and Perceived Serendipity as Predictors of Customer Loyalty: The Mediating Role of Decision Satisfaction

  • Prasetyo A
  • Keni K
  • Ping T
Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021) (2022) 653
DOI: 10.2991/aebmr.k.220501.012
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Abstract

The purpose of this study is to examine whether recommendation quality can predict customer loyalty, a) recommendation quality; b) perceived serendipity can predict decision …

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Prasetyo, A., Keni, K., & Ping, T. A. (2022). Recommendation Quality and Perceived Serendipity as Predictors of Customer Loyalty: The Mediating Role of Decision Satisfaction. In Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021) (Vol. 653). Atlantis Press. https://doi.org/10.2991/aebmr.k.220501.012

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