On Marketing with the Business Model

Abstract

With the business model for marketing is a higher level of marketing. Used case and correlation analysis, we discuss the theory of marketing with the business model, and give an underlying thinking for the company how to build a business model. Finally, we summarize a case about the bottled water companies how to conduct marketing, as a model based on it and hope that some enterprise obtain inspiration to how to marketing with the business model. [ABSTRACT FROM AUTHOR]