SWOT and Analytical Network Process (ANP) Analysis for Robusta Coffee Bean Development Strategy in Panti District, Jember Regency

Abstract

Development decision making process of the business are influenced by internal and external factors of the business, which influence the success of the business. Strengths, Weakness, Opportunities, and Threats are used to identify all of the factors that influence the succes of a business and produce alternative strategies that are feasible for the business. The object of the research was Robusta coffee beans in Panti District, Jember Regency. Analytical Network Process (ANP) is used to calculate the relative importance of each SWOT factor and sub-factor, considering the dependency between SWOT factors and between sub-factors.