Strategic plan for the achievement of the competitiveness of small companies with respect to large ones

Abstract

The main objective of this research is to analyze the impact that the implementation of a strategic plan would have on achieving the competitiveness of the micro, small and medium enterprises (MSMEs) that are dedicated to bottling, marketing and distributing water in the city of Los Mochis. It is intended to offer a tool to this type of company that allows them to be competitive against large transnational companies, which currently dominate the market. For this, a mixed methodology was used, presenting a descriptive-correlational scope with a non-experimental cross-sectional design; In which a population of 21 MSMEs was analyzed, through the application of a measurement instrument, to quantify the levels of competitiveness that they currently present. The results of the investigation showed a low performance in the competitiveness of these businesses, exposing similarities between their deficiencies, highlighting the mismanagement and ignorance of the economic environment in which they are found.