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Journal ArticleOPEN ACCESS

Analysis of the impact of goods characteristics on the results of personal selling

  • Atiushkina V
  • et al.
Marketing and Digital Technologies (2019) 3(1) 34-50
DOI: 10.15276/mdt.3.1.2019.3
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Abstract

… of increasing sale due personal selling. Goods characteristics … survey in the process of personal selling. To identify the … the personal selling was carried out on the single example. …

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APA

Atiushkina, V., & Zhekul, A. (2019). Analysis of the impact of goods characteristics on the results of personal selling. Marketing and Digital Technologies, 3(1), 34–50. https://doi.org/10.15276/mdt.3.1.2019.3

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