Sources: Encyclopedia of Sports Management and Marketing

Abstract

According to the publisher, the goal of this four-volume reference work is to provide "a comprehensive and authoritative overview of the state of sports management and marketing today" (publisher's publicity flyer). Volume 1 also lists the contributors and their affiliations and a chronology beginning in 1403 when soccer was first played in England and ending on March 3, 2011, with the expiration of the collective bargaining agreement (CBA) between the NFL owners and the NFL Players Association.;According to the publisher, the goal of this four-volume reference work is to provide "a comprehensive and authoritative overview of the state of sports management and marketing today" (publisher's publicity flyer). Volume 1 also lists the contributors and their affiliations and a chronology beginning in 1403 when soccer was first played in England and ending on March 3, 2011, with the expiration of the collective bargaining agreement (CBA) between the NFL owners and the NFL Players Association.;