Cross-cultural privacy differences

Abstract

As many technologies have become available around the world and users increasingly share personal information online with people and organizations from different countries and cultures, there is an urgent need to investigate the cross- cultural differences in users' privacy attitudes and behaviors in the use of these technologies. Such investigation is important to understand how users in different cultures manage their information privacy differently and to inform the privacy design for technologies that are used globally. This chapter covers major cross- cultural differences that have been reported in privacy research. Specifically, it briefly reviews the concept of culture, discusses the cross-cultural differences in privacy management, and recommends design implications on privacy design in the international context.