Klasifikasi Rating Otomatis pada Dokumen Teks Ulasan Produk Elektronik Menggunakan Metode N-gram dan Naïve Bayes

Abstract

Online product ratings usually provide descriptive reviews and also reviews in the form of ratings. Likewise, what was done at the Lazada online store. Descriptive review can provide a clear view compared to a rating review to other potential buyers. However, in reality there is a mismatch between the description review and the rating given. This creates a lack of information for sellers as well as potential buyers. Automatic classification of buyer descriptive reviews is proposed in this study so that there is a match between descriptive reviews and rating reviews. This automatic classification descriptive review uses the Naive Bayes algorithm with n-gram feature extraction and TF-IDF word weighting. The results of this study obtained the best accuracy of 94.06%, a recall of 91.73% and precision of 90.71% in Bigram feature extraction. With this accuracy value it can be used as a reference or model for classifying product description reviews, so that the feedback process between sellers and buyers can run well.