Results Rather than Indulgences

Abstract

In this chapter, we discuss the importance of prioritizing the right kinds of results when implementing more sustainable business models. The important thing is to solve the problems we face—not who does it or what looks good. In order to address the important issues properly, prioritization is key. This means giving priority to material sustainability issues, which in turn requires fruitful communication with the company’s stakeholders in a way that convinces them that the company are taking appropriate and effective steps toward more sustainable business models.