STRATEGI KOMUNIKASI TOKOH MASYARAKAT HINDU-ISLAM DALAM MENANGGULANGI POTENSI KONFLIK (Studi di Desa Kusamba dan Desa Kampung Kusamba Kecamatan Dawan Kabupaten Klungkung)

Abstract

The villagers of Kusamba and Kampung Kusamba are social reality that cannot be separated and they interact with each other. Behind the robust spirit of multiculturalism and social harmony that are built continually, it does not mean that there does not appear conflict potential. Since conflict can reduce and even ruin the inter-village relation, a lot of strategies emerge. The objective of this research is to explore three scope of problems: (1) analysis of the inter-village conflict potential; (2) communication strategies of Hindu-Muslim leaders; and (3) the supporting and inhibiting factors of the communication strategy. This research takes place in Kusamba and Kampung Kusamba village. This research is also sort of qualitative descriptive research, which uses purposive sampling to determine the informant. Some relevant theories that serve as guidelines in this research include the theory of symbolic interactionism and the theory of face negotiation. Data collection methods employed in this research are moderate participation observation technique, in-depth interview, and documentation science. Meanwhile, this research utilizes modern ethnographic approach as a data analysis method. The obtained results show that: (1) The inter-village conflict potential stems from the social problems of youth which often give rise to friction, and sometimes misusing of the community sentiments to carry out a plan of attack will give rise to far greater conflicts. Besides, conflict potential also stems from  socio-economic problems faced by migrant populations. (2) Hindu-Muslim leaders overcome the conflict potential through interpersonal communication strategies such as informal dialogue, group communication strategies, negotiation and mediation, as well as traditional communication strategies using local traditions and cultural performance which is strengthened by the value of local wisdom heritage for example matilesang raga, mulat sarira, nawang lek, and manyama braya. (3) The supporting factors of the communication strategy are the credibility of the leaders, mutual understanding, and the infrastructure factors, while the inhibiting factors are the difference of the framework of thinking, cultural differences, and negative prejudices.