Advances in National Brand and Private Label Marketing

  • Martinelli E
  • Canio F
  • Marchi G
  • et al.
N/ACitations
Citations of this article
60Readers
Mendeley users who have this article in their library.
Get full text

Abstract

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

Cite

CITATION STYLE

APA

Martinelli, E., Canio, F. D., Marchi, G., & Vignola, M. (2018). Advances in National Brand and Private Label Marketing. International Marketing Trends Conference 2016, 1–12. https://doi.org/10.1007/978-3-319-92084-9

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free