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Co-Creation with Ceramic Practitioner for Improving the Marketing and Enhancing the Customer Purchase Experiences

  • Qinghua Y
  • Nagai Y
  • Yinghuang L
Asian Business Research Journal (2019) 4(1) 44-53
DOI: 10.20448/journal.518.2019.41.44.53
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Abstract

Background: As China's porcelain capital, Jingdezhen has had a glorious history of producing ceramics for thousands of years. Nevertheless, the private ceramics sector industry is going through a development bottleneck nowadays. This research aims to utilize …

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APA

Qinghua, Y., Nagai, Y., & Yinghuang, L. (2019). Co-Creation with Ceramic Practitioner for Improving the Marketing and Enhancing the Customer Purchase Experiences. Asian Business Research Journal, 4(1), 44–53. https://doi.org/10.20448/journal.518.2019.41.44.53

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