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EVOLUTION OF MARKETING METHODS TOWARDS THE OMNI CHANNEL MARKETING -UNDERSTANDING THE JOURNEY THROUGH A LITERATURE REVIEW

  • N,N L
  • A.P M
  • W.V.A.D. K
International Journal of Research in Commerce and Management Studies (2021) 03(05) 171-184
DOI: 10.38193/ijrcms.2021.3512
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Abstract

… and latest of them being omnichannel marketing. In omnichannel marketing it suggests the … channels (online) to offer a unified customer experience. In this paper, the literature related to …

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APA

N,N, L., A.P, M., & W.V.A.D., K. (2021). EVOLUTION OF MARKETING METHODS TOWARDS THE OMNI CHANNEL MARKETING -UNDERSTANDING THE JOURNEY THROUGH A LITERATURE REVIEW. International Journal of Research in Commerce and Management Studies, 03(05), 171–184. https://doi.org/10.38193/ijrcms.2021.3512

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