ANALISIS MANAJEMEN RISIKO PENGGUNAAN APLIKASI E-COMMERCE DALAM TRANSAKSI PENJUALAN CV. ROTI AROMA BAKERY DAN CAKE SHOP MEDAN

Abstract

Significant changes have occurred in people's lives along with the development of science and technology, especially the internet. Business activities have changed from face-to-face to online. These changes, of course, have implications that can be opportunities or obstacles that must be scrutinized intelligently. Reversed the more significant opportunities, of course, there will also be risks that will be faced. For this reason, companies must prepare risk management to minimize losses and utilize technology such as e-commerce to take advantage of opportunities optimally. Risk identification needs to be carried out, including financial, social, privacy, time, performance and security risks, to prepare policies and mitigate risks. This study uses a qualitative method with a research locus of CV. Roti Aroma & Cake Medan. The data collection techniques were carried out using study documentation, observation, interviews or a combination (triangulation). The results show that in implementing risk management using e-commerce applications, companies identify risks by making a risk register consisting of financial, social, time, performance, privacy and security risks. The problem faced is the management of difficulties in risk control that arise because, in online sales, there are many unexpected events such as online fraud and the use of fake accounts in the name of aroma shops. Using of e-commerce applications decreases sales revenue even though the number of transactions increases. It happens because the minimum limitation of COD transactions is Rp. 50,000. For performance risk, the steps taken by the company have not been practical due to a lack of supervision by the staff when packing. From the research, it is concluded that the company has not carried out a risk-focused assessment, with high-risk status for using e-commerce applications, making sales revenues decrease even though the frequency of transactions increases.