Journal ArticleOPEN ACCESS

Gecko improves customer communications for Eurocamp

Journal of Direct, Data and Digital Marketing Practice (2016) 17(3) 159-162
DOI: 10.1057/dddmp.2016.1
0Citations
Citations of this article
21Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

This case study looks at how European camping holiday specialist Eurocamp deployed a personalized digital print solution to help it streamline customer communications and improve customer rebook ratings.

Author supplied keywords

Cite

CITATION STYLE

APA

Mylan, C. (2016). Gecko improves customer communications for Eurocamp. Journal of Direct, Data and Digital Marketing Practice, 17(3), 159–162. https://doi.org/10.1057/dddmp.2016.1

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free