Factors affecting small and medium enterprises (SMEs) continuance intention to adopt e-commerce in Jordan

Abstract

E-Commerce plays important roles in developed and developing countries. Many SMEs in developing countries could benefit enormously from e-commerce for their business activities. Despite the availability of both broadband communication and multiple internet service providers (ISPs), the adoption rate is still very low as compared to other developing nations in the region. Data was collected from manufacturing SMEs in Jordan, using a survey method. A total of 210 data was obtained from respondents. Data was analyzed using Smart PLS 3. It was found that both relative advantages and IT competency have an impact on Jordan manufacturing SMEs continuance intention to adopt e-commerce. These findings could help SMEs, owner/managers of SMEs, to take necessary action to ensure that their organizations will continue to use e-commerce in their daily business activities.