Correction to: Enlightening the brand building–audience response link (Journal of Brand Management, (2023), 30, 6, (550-566), 10.1057/s41262-023-00331-y)

Abstract

The article Enlightening the brand building–audience response link written by Cleopatra Veloutsou was originally published online on the publisher’s internet portal on 13 May 2023 with Open Access under a Creative Commons Attribution (CC BY) license 4.0. With the author’s/authors’ decision to cancel Open Access, the copyright of the article changed on 12 October 2023 to © The Author(s), under exclusive licence to Springer Nature Limited.