Social media in science

Abstract

Communication for projects about protected areas is essentially the same as for other research projects. Unfortunately that means that social media are not often used. But they can add value to communication about protected areas as social media are very suitable for engaging stakeholders and for seeking their contribution. This could take the form of, for instance, creating a Facebook group about sustainable transport or asking for best practices of sustainable tourism via Twitter. This article is to give you an idea of what you can post where and to point out a few things to keep in mind when starting on social media. It is meant to lower the threshold and get you started. You will also find a few examples of protected areas that do use social media. © AHTgroup. Cycle of actions to be taken for effective use of social media.