Factors that Influence Investment Decisions with Demographic Variables as Moderators: A Case Study in Kota Kinabalu

Abstract

Abstract  The study aims to identify the factors that influence the risk taking behaviour ininvestment with demographic variables as the moderating variables. The dependent variable is the risk taking behaviour meanwhile the independent variables are security, awareness, opinion, benefit, duration and hedging. The analysis begins with the profile of the respondent. Around 250 respondents answered the questionnaire. The reliability and the validity of the questionnaire were tested. The reliability was tested using the Cronbach Alpha meantime the validity was tested using the factor analysis. This is followed by the correlation and regression. The moderating variables like age, gender marital status and income were used. The result revealed that other than opinion all other variables were found to be significant at 5 per cent significance level. Similarly all the demographic variables are also found to have a moderating effect with the risk taking behaviour.