A CRITICAL REVIEW OF CHANGE MANAGEMENT STRATEGIES AND MODELS.

Abstract

The paper presents a critical review of popular change management strategies and models used in the organizations. Change management is a continuous process and it requires a sound vision, plan, time, skills, motivation, financial and programmatic efforts to implement the change. Effective change management is an investment and contributes in organizational development. There are several strategies and models for managing the change in an organization. Selecting an appropriate strategy of change management is vital for a successful and smooth transition.