Appealing to human intuitions to reduce animal abuse

Abstract

Social scientists may be able to find ways to positively affect people’s evolved moral compasses, thereby doing the planet and its inhabitants a great kindness. They could help to shape a constituency that is increasingly opposed to animal abuse in its largest-scale manifestations, factory farming and wet markets. This would, in turn, motivate people to elect ethical leaders who view inaction with regard to animal abuse as a serious moral and medical mistake, if only indirectly due to factory farming’s exacerbation of the threats zoonoses pose to humans.