Culture as a Factor of Influence on the Management Potential of Modern Organizations

Abstract

The paper deals with the problems of management of Russian companies and suggests to form a strong corporate culture as one of the approaches to their solution. Management potential, as the most important component of the human capital of organizations, is considered as a system of three main subsystems (health, intellect and culture); a brief interpretation of each of them is provided. Based on the results of the study of the influence of corporate culture on the management characteristics of the 10 largest international and Russian companies, the role of cultural instruments as a reserve for improving the efficiency of Russian companies is substantiated, and the directions of work are outlined. The restrictions caused by the characteristics of the management system allow neither using intellectual resources in full, and reduce the adaptability and pace of development of Russian companies and their innovative activity. The authors believe that a strong corporate culture, consistent with the strategy of companies, can become the basis for fundamental qualitative changes in Russian companies.