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The Moderating Role of Generation Differences Determinant Factors of Sustainable Apparel Behavior Intention

  • Putri A
  • Yeshika A
Indonesian Journal of Business and Entrepreneurship (2024)
DOI: 10.17358/ijbe.10.1.154
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Abstract

… generational … karakteristik konsumen dan perspektif pemasaran berpengaruh positif terhadap niat konsumsi pakaian berkelanjutan. Terdapat perbedaan signifikan pada karakteristik …

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APA

Putri, A. D., & Yeshika, A. (2024). The Moderating Role of Generation Differences Determinant Factors of Sustainable Apparel Behavior Intention. Indonesian Journal of Business and Entrepreneurship. https://doi.org/10.17358/ijbe.10.1.154

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