Marland, Alex, Brand Command: Canadian Politics and Democracy in the Age of Message Control.

Abstract

The autonomy of parliamentarians, the media, and civil servants (who serve the people) is compromised as branding erodes essential barriers between partisanship and governance. [...]Marland argues that Westminster systems like Canada's - with their tendency toward party unity and centralization of power -are more prone to political branding than presidential systems. [...]the Government of Canada website's appearance, and government signage and logos, changed from traditional red to Tory blue as state, government, and party blurred into one brand.