Territorial Governance and Area Image

Abstract

The image of a region or a city is an emerging topic in most debates about economic development strategies at the local and national level. Local and national policies of innovation which form an essential part of modern policies of local development are less and less an expression of government and increasingly an exercise of governance. The concept that allows best to describe and understand the practical meaning and implications of governance is ‘policy network’. The establishment, selection and retention of relationships with other actors within policy-networks constitutes the essence of policy-making.