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Impacts of Experiential Marketing Components in Fashion Multi-tasking Culture Stores on Shopping Flow, Store Satisfaction, and Purchase Intention in China : Focusing on Shanghai

  • Yu J
  • Jung H
  • Oh K
Fashion & Textile Research Journal (2021) 23(1) 57-69
DOI: 10.5805/sfti.2021.23.1.57
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Abstract

… the influences of experiential marketing components on … in the relationship between experiential marketing components of … subdimension of experiential marketing components …

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APA

Yu, J., Jung, H. J., & Oh, K. W. (2021). Impacts of Experiential Marketing Components in Fashion Multi-tasking Culture Stores on Shopping Flow, Store Satisfaction, and Purchase Intention in China : Focusing on Shanghai. Fashion & Textile Research Journal, 23(1), 57–69. https://doi.org/10.5805/sfti.2021.23.1.57

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