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INFLUENCE OF STRATEGIC CORPORATE SOCIAL RESPONSIBILITY RESOURCES ON COMPETITIVE ADVANTAGE IN COMMERCIAL BANKS IN KENYA

  • MUTISYA E
Strategic Journal of Business & Change Management (2018) 5(2)
DOI: 10.61426/sjbcm.v5i2.780
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Abstract

…The study focused on the three measurement of competitive advantage which are; Cost, Quality and Time …Due to regional integration taking place within Kenya‟s banking sector, new entrants such as Nigeria‟s United Bank for Africa (UBA), Lome‐based Eco bank and the Gulf …

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APA

MUTISYA, E. N. (2018). INFLUENCE OF STRATEGIC CORPORATE SOCIAL RESPONSIBILITY RESOURCES ON COMPETITIVE ADVANTAGE IN COMMERCIAL BANKS IN KENYA. Strategic Journal of Business & Change Management, 5(2). https://doi.org/10.61426/sjbcm.v5i2.780

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