DIPLOMASI PUBLIK INDONESIA KE MALAYSIA PASKA KEBIJAKAN PENENGGELAMAN KAPAL MALAYSIA DI LAUT INDONESIA

Abstract

The main objective of this study is to analyze Indonesian public diplomacy toward the Malaysian public to improve Indonesia positive image following the negative effect of the Indonesia government ship sinking policy. Malaysian public reacts negatively after the Indonesian government sinks Malaysia’s ship which illegally fishing in Indonesia territory. Indonesia uses public diplomacy to manage the negative reaction of Malaysia public. This research uses the descriptive method through literature reviews. Researchers adopt the concept of public diplomacy proposed by Kishan S. Rana. There are 3 components, namely News Management, Country as Brand, and An Alternative Approach. This research concludes that Indonesia has conducted public diplomacy to the Malaysian public through news management in Indonesian media and Youtube, re-branding with Wonderful Indonesia, and an alternative approach through the cultural expo.