Abstract
In any marketing process, it is essential to use the law to optimize the actions of managers, and it can be a genuine lever for achievement. In such cases the law is not perceived as an obligation and a constraint, but as a catalyst for success (André and Rigaud-Lacresse 2014, p. 10).
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APA
André, C., & Fournier, A. (2017). Brand as a Legal Asset for Luxury Companies: Brand Power. In Palgrave Advances in Luxury (pp. 103–124). Springer Nature. https://doi.org/10.1007/978-3-319-41727-1_7
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