Business Intelligence using Data Mining Techniques for Salon Industry

Abstract

Data Mining has many application areas. One such application area is in Salon Industry. This paper presents the aims to harnessing the power of information to support marketing and management decisions, in Salon Industry. A group of salons data was collected, analyzed and its impact on business growth and decisions. This case study used a collage of the existing datamining techniques to aid the Salon industry to augment the business expansion, tactical decision making, and strategic marketing activity using the mined knowledge to understand customers, products and effective use of resources. This work gives an idea of the vast opportunity for growth in the beauty sector using data mining, to impact the managers and investors.