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Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship

  • Abdelkader A
  • Hassan H
المجلة العلمیة للدراسات والبحوث المالیة والتجاریة (2021) 2(1) 308-339
DOI: 10.21608/cfdj.2020.129336
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Abstract

Marketing Dynamics: Multiple mediator analysis of the experiential marketing-purchase intentions relationship. Scientific Journal for Financial and Commercial Studies and Researches (SJFCSR), Vol.2 (1) Part1. pp.308-345. https://cfdj.journals.ekb.eg/ Website:

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APA

Abdelkader, A., & Hassan, H. (2021). Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship. المجلة العلمیة للدراسات والبحوث المالیة والتجاریة, 2(1), 308–339. https://doi.org/10.21608/cfdj.2020.129336

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