An analysis on consumer behaviour on patanjali products (With reference to west Godavari district, A.P)

Abstract

The consumer who was considered the ‘king’ is now treated almost like ‘God’ companies should be fully consumer oriented to succeed in the present competitive scenario and should ‘think consumer’, live for consumer’ and build relations with consumers. India has diversified cultures and traditions, studying the consumer buying pattern become a complicated task with the introduction of globalization and the sequel changes in the country, many MNC FMCG Corporations have started making a foray with Indian market due to its sky-scraping potential. This paper main objective is to know various influencing factors of Patanjali consumers and consumer perception towards Patanjali products.