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Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns

  • Saeidi S
  • Hollensen S
American Journal of Industrial and Business Management (2023) 13(12) 1395-1434
DOI: 10.4236/ajibm.2023.1312077
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Abstract

… degree, age, and favorite social network in the marketing of … This method spreads online through word-of-mouth marketing, using … The selection criteria for this list include broad appeal, …

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APA

Saeidi, S., & Hollensen, S. (2023). Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns. American Journal of Industrial and Business Management, 13(12), 1395–1434. https://doi.org/10.4236/ajibm.2023.1312077

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