Youth perception towards being an orchid entrepreneur

Abstract

Orchid is a valuable exotic flower species and this floricultural industry is profitable in our country. It creates lots of business opportunity and employment as this industry is widely concerned by the government and non-government organisations. As these species are able to grow well in Malaysia, their production feed the cut flower industry, tourism market in Sabah, orchid hybridization and the most importance is the entrepreneurial business in this industry. However, orchid flowers are sensitive to external conditions, so research and development is needed for a mature yet productive orchid industry. This is because this industry is showing an increasing trend of economic status. Still, Malaysians especially the youths are less intended to become an orchid entrepreneur while they are also less aware of its commercial potential. Theory of perceived behaviour (TPB) is used in this research study to identify demographic factors such as income, entrepreneurial knowledge and social norms of the youths are studied to review the relevancy and validity among the youths who have income. Both primary data and secondary data are gathered by collecting a sampling of 122 youth with income of their information through questionnaires and referring previous studies. Lastly, data analyses are done by performing descriptive analysis, reliability test, chi-square test, factor analysis and variances are explained.