Muddy Waters: Cross Currents in Fundraising and Its Control-1907-1954

Abstract

During the first half of the 20th century, many of the techniques of modern fundraising were developed. During these decades, fundraising demonstrated its potential for supporting important community goals, financing efforts to combat dread diseases, and initiating change in public policies. In this same span of years, community leaders, journalists, and policy makers became increasingly concerned with growing opportunities for inefficient or even downright dishonest fundraising. Local governments, federated fundraising organizers, and nonprofit charity ratings agencies attempted to forestall abuses of the public's generosity. Further, during the Second World War, the federal government imposed significant controls on fundraising for war-related activities. The year 1954 saw the passage of new laws in two states that anticipated the most common form of charitable solicitations regulation in the second half of the century, a form that is widespread today. This paper traces developments from the end of the 19th century to show how the ground was prepared for post-war efforts by state governments to regulate charitable fundraising.