Why Do Farmers Disadopt Successful Innovations? Socio-Ecological Niches and Rice Intensification

Abstract

The adoption of innovations in rice cultivation is presumed to operate in a rational manner, wherein new technologies or practices that successfully increase productivity or resource efficiency are adopted by target farmers based on cost-benefit calculations. In contrast, this paper examines a case of a public initiative to promote the system of rice intensification (SRI), wherein farmers widely disadopted the technique despite reporting increasing yields and reduced water consumption. To explain this paradox, we use the concept of the socio-ecological niche to examine a range of social and institutional factors that shape farmers’ decision-making. These included (1) access to land and labour; (2) water management capacity; (3) the quality of networks for knowledge sharing. The research suggests that small variations in these categories among otherwise similar smallholder households can markedly shape farmers’ risk perceptions and tangible outcomes with SRI. The implication is that agricultural innovations should be judged within their wider social context rather than on narrow evaluations of agronomic efficiency. Importantly, this must involve greater feedback mechanisms from smallholders with a variety of socio-economic profiles to help shape the character of agricultural innovations and extension strategies.