Creating a business model from the traditional to global fashion: The regional Vianesa costume as inspiration

Abstract

The great challenge of this century is the creation of new models of fashion business with sustainable principles. Therefore, it is intend to present in this paper the process that gave rise to a set of differentiated designs for fashion accessories. This paper presents the relationship of a set of concepts more or less interconnected, which brings together sustainability principles of social and cultural, besides the environmental dimension, exploring the cultural and intangible heritage of the Vianesa Costume. The Vianesa Costume reflects the culture of a people and has a high potential for innovation, from both technical and aesthetic point of view, in the sense of a more contemporary reading.