Influence of social marketing on rain water harvesting practices for water recycling system

Abstract

Water is a limited natural resource for nourishing human life. Drinking water scarcity is one of the globally facing emerging issues. Harvesting is one among the major solution for this problem. There are three different ways of harvesting techniques like rainwater, ground water and flood water. Human health is intrinsically linked to the environment and water resources. Increasing water demand affecting more than majority of people throughout the world every year and are considered as a most critical risk to human sustainability. In the recent years social marketing is applied for general issues that are facing by public. This paper mainly focuses on the level of knowledge on water recycling. The study area is Sivagangai district. The sample size is 518 based on proportionate random sampling method. From this analysis they identified female are more aware on water harvesting.