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The impact of store formats and sales promotion towards consumer’s purchase decision: Case study of Indomaret in Bandung city

  • Hafissou S
Journal of Administrative and Business Studies (2020) 6(5)
DOI: 10.20474/jabs-6.5.1
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Abstract

… instruments that may persuade customer’s product test behavior, product prices reduction … recognition of Indomaret as retailers’ leader in Indonesia and sales promotion techniques that …

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APA

Hafissou, S. (2020). The impact of store formats and sales promotion towards consumer’s purchase decision: Case study of Indomaret in Bandung city. Journal of Administrative and Business Studies, 6(5). https://doi.org/10.20474/jabs-6.5.1

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